About
Hi, I'm Samori.
Curious, ambitious and passionate about marketing since my early studies, I bring an analytical, hands-on and international perspective. Born in Cameroon, trained between Douala and France, I'm currently studying for an MS in Marketing Research & Decision Making at NEOMA Business School (Paris), in a work-study program with HILTI France — and I take on consulting engagements in market intelligence, research and strategy.
Today
MS Marketing Research & Decision Making at NEOMA Business School (Paris), in a work-study program at HILTI France as Marketing Project Assistant & Back Office Specialist.
My path
My first real encounter with marketing dates back to my undergraduate degree at ESSEC Business School in Douala. Since then, I haven't stopped — a field where analytical rigor fuels creativity, and where every decision has a tangible impact on a business and its customers.
For two years alongside my studies, I worked as a business developer at Longrich Bioscience in Douala: leading a team of twenty salespeople, +200% revenue growth in six months, launching digital campaigns that generated 50% more qualified leads. The field taught me what classes can't: conviction, execution, and listening to customers.
I then joined NEOMA Business School in France — first the Grande École program in Reims, then the MS in Marketing Research & Decision Making in Paris, in a work-study program at HILTI France. This double exposure (Africa / Europe, field / advanced studies) shapes my approach to consulting: pragmatic, evidence-based, and always grounded in market reality.
My values
Rigor
Decisions grounded in data and observation, not in trends.
Listening
Understand deeply before recommending. Every company is unique.
Impact
Actionable recommendations, measurable results, no jargon.
Roots
A particular connection to Africa and its markets in full transformation.
Experience
Sept. 2025 — Oct. 2026
Marketing Project Assistant & Back Office Specialist
HILTI France · Boulogne-Billancourt
Work-study placement as part of the NEOMA MS program. Fleet management contracts, customer and operational support, customer satisfaction project management.
Oct. 2022 — Mar. 2024
Business Developer
Longrich Bioscience Co. · Douala, Cameroon
Led a team of 20 salespeople (+200% revenue in 6 months). Digital prospecting via Ads campaigns (+50% qualified leads in 3 months). Sales data analysis and product conferences.
2022
Marketing Manager — Internship
VEROTA Consulting SARL · Douala, Cameroon
Market research and competitive analysis. Marketing strategy design, service offerings and communication materials. Sales proposals and field prospecting.
Education
2025 — 2026
MS / MSc Marketing Research & Decision Making (work-study)
NEOMA Business School · Paris
Panel analysis & modeling, multi-channel distribution & shopper marketing, data mining & marketing decisions, consumer insight & marketing innovation.
2024 — 2026
Grande École Program — Master 1, Marketing major
NEOMA Business School · Reims
Advanced Strategic Marketing, Innovative Brand Marketing, Data Analytics, Digital Transformation.
2021 — 2024
Bachelor in Business Studies — Marketing
ESSEC Business School · Douala, Cameroon
Negotiation & commercial communication, product & brand management, direct marketing, trade marketing & merchandising.
2023 — 2024
Professional training in digital marketing
Localhost Digital · Douala, Cameroon
Digital marketing, Social Media Analytics, Content Marketing, Facebook Ads, Google Ads, Google Analytics, WordPress.
Awards & certifications
1st place — Hackathon "24H pour créer"
BPIFrance · Reims
Winner with the startup project Alo'o Mamie.
Customer Understanding & Digital Marketing Channels
Unilever
Inbound Marketing Certification
HubSpot Academy
President — PEPITE ESSEC Association
ESSEC Business School Douala
Core skills
- Quant & qual market research
- Competitive intelligence & benchmarks
- Data analysis & Business Intelligence
- Panel analysis
- Brand portfolio management
- Product development
- Digital marketing & communication
- Marketing plan management
- Trade marketing & merchandising
- Generative AI at work
Tools
- Excel
- Power BI
- SPSS
- Qualtrics
- SAP
- Odoo
- Salesforce
- HubSpot
- Microsoft 365
- Canva