Services
Seven levers, one coherent approach
Whether you're launching a product, structuring a new venture, raising funds, repositioning a brand or running a strategic project, my work is built around seven complementary expertises.
01
Market Intelligence
Understand before you act.
Your strategic decisions deserve more than intuition. I build a structured intelligence setup that turns market noise into actionable signals: competitors, deep trends, regulatory shifts, evolving customer expectations. You stop reacting; you start anticipating.
Ideal for
Executive teams and marketing leaders who want to move from reactive to anticipatory steering.
Duration
One-off engagement (3-6 weeks) or quarterly retainer.
Typical deliverables
- Structured competitive intelligence report (executive summary + annex)
- Visual, prioritized competitive mapping
- Trend and weak-signal analysis
- Prioritized strategic recommendations
- Live monitoring dashboard (optional)
02
Market Research
Insights that sharpen your choices.
Launching a product, entering a new market, repositioning a brand: high-stakes decisions that shouldn't be made blind. I design tailored studies that combine methodological rigor and field intuition to validate your hypotheses, or reveal new ones.
Ideal for
Founders, marketing and innovation leaders who invest and want to de-risk their decisions.
Duration
4-10 weeks depending on methodology.
Typical deliverables
- Qualitative research (in-depth interviews, focus groups)
- Quantitative studies (surveys, statistical analysis)
- Customer segmentation and actionable personas
- Opportunity and feasibility study (documented go/no-go)
- Strategic readout with clear recommendations
03
Marketing Strategy
A clear direction, assumed priorities.
A great marketing strategy fits on one page, but it takes weeks of thinking, data and alignment. I help you clarify positioning, prioritize initiatives and build a roadmap your teams can actually execute, with the right KPIs to steer.
Ideal for
Leaders and CMOs who want to take back the reins on their marketing trajectory.
Duration
6-12 weeks.
Typical deliverables
- Full marketing diagnosis (internal + market)
- Strategic platform: positioning, promise, differentiation
- Go-to-market plan by segment and channel
- 12-month activation roadmap with quarterly milestones
- KPI dashboard and steering rituals
04
Brand & Communication
A brand that's seen, heard and felt.
A brand isn't a logo, it's a coherent promise expressed at every touchpoint. I build with you a solid brand platform and clear editorial line, giving your teams (and creative partners) a compass to deliver with consistency and character.
Ideal for
Brands launching, repositioning, or losing coherence after a period of fast growth.
Duration
4-8 weeks.
Typical deliverables
- Brand platform (mission, vision, values, archetype)
- Positioning, promise and key messages by audience
- Editorial line, tone of voice and vocabulary
- Creative brief and art direction for your agencies
- Multi-channel communication guidelines
05
Growth & Performance
From acquisition to retention, without waste.
Marketing performance isn't a sprint, it's a system. I audit your channels, identify leaks in your funnel and help you build a data-driven acquisition and retention setup where every euro invested is measurable and optimizable.
Ideal for
Scale-ups, e-commerce brands and service companies moving from artisanal to industrial marketing.
Duration
Scoped engagement (6-10 weeks) then monthly retainer.
Typical deliverables
- Full-funnel acquisition and conversion audit
- Multi-channel acquisition strategy (SEO, SEA, social, content, partnerships)
- Analytics setup (GA4, server-side tracking, attribution)
- Prioritized test & learn plan
- Monthly performance reporting and optimization rituals
06
Business plan & structuring
Structure your venture, convince your partners.
Whether you're launching a company, preparing a fundraising round or a banking application, I help you turn your vision into a credible business plan. Business model, concise market study, commercial strategy, three-year financial projections: a structured document that speaks to investors, banks and future partners.
Ideal for
Founders launching, startups raising, SMEs pivoting or applying for financing.
Duration
3-6 weeks depending on scope.
Typical deliverables
- Business model (Business Model Canvas + strategic readout)
- Concise market study and competitive analysis
- Three-year commercial and marketing strategy
- Three-year financial projections (P&L, cash, working capital)
- Pitch-ready deliverable (PDF + investor slides)
07
Project management
Your initiatives, delivered on time and in scope.
Many companies have the right ideas but struggle to execute. I take over your strategic projects (product launch, digital revamp, expansion, internal structuring) with a rigorous method: framing, planning, team steering, governance and clear reporting. You keep the decisions, I free up your bandwidth.
Ideal for
Stretched leaders, CMOs and founders who have strategic workstreams to run but no time to steer them properly.
Duration
4 to 12-week engagement, or ongoing steering.
Typical deliverables
- Framing note (objectives, scope, stakeholders, risks)
- Detailed planning with milestones, deliverables and dependencies
- Steering committee facilitation (weekly or bi-weekly)
- Coordination of internal teams and external vendors
- Regular reporting and real-time risk alerts
How I work
Every engagement follows the same thread: listen, understand, prioritize, execute, measure.
- 1
Listen
Initial conversation to understand your context, challenges and objectives.
- 2
Diagnose
Immersion in your market, your data, your team. Identifying leverage points.
- 3
Recommend
Structured, clear, actionable output. Prioritized choices, not endless lists.
- 4
Execute
Hands-on support for delivery, in coordination with your teams or vendors.
- 5
Measure
KPI tracking, adjustments, capitalization. Performance is built over time.