Why it matters
Performance marketing rarely fails for lack of tactics: it fails for lack of a system. Channels piling up without arbitration, tracking that cannot say what works, gut-feel optimisations. The result: budget grows faster than results.
My approach treats acquisition as a complete system: every channel measured, every journey step instrumented, every euro reallocatable towards what produces. No promise of hacks: an investment discipline applied to marketing, from first touch to retention.
Marketing performance isn't a sprint, it's a system. I audit your channels, identify leaks in your funnel and help you build a data-driven acquisition and retention setup where every euro invested is measurable and optimizable.
My methodology
A framed 6-to-10-week engagement to build the system, then optional monthly support to run it:
- 1
Full-funnel audit
From impression to revenue: where prospects leak, what each channel really costs, which journey steps destroy conversion. The audit produces a quantified map of the leaks.
- 2
Tracking rebuild
A clean measurement plan: key events, conversions, attribution. Without reliable measurement, every optimisation is an opinion. Non-negotiable prerequisite.
- 3
Multi-channel acquisition strategy
Choosing and prioritising channels according to your audience and margins: SEO, paid, content, partnerships, field. Focus on 2 or 3 high-leverage channels rather than dispersion.
- 4
Conversion optimisation
Landing pages, journeys, follow-ups: conversion gains are often the cheapest in the whole system. An A/B test programme prioritised by expected impact.
- 5
Test & learn ritual
A documented experimentation cadence: hypothesis, test, measure, decide. Monthly reporting drives reallocations. The system learns, quarter after quarter.
What you get
- Full-funnel acquisition and conversion audit
- Multi-channel acquisition strategy (SEO, SEA, social, content, partnerships)
- Analytics setup (GA4, server-side tracking, attribution)
- Prioritized test & learn plan
- Monthly performance reporting and optimization rituals
Frequently asked questions
Do you run the ad campaigns yourself?+
I design the strategy, measurement plan and optimisation frame, and steer the execution. For campaign operations (ads setup, daily management) I work with your teams or channel specialists whom I brief and supervise. You keep one single owner accountable for results.
How fast do results show?+
Conversion gains (journeys, landing pages, follow-ups) often show within 4 to 8 weeks. Acquisition channels need more patience: 3 to 6 months to stabilise a reliable acquisition cost. I refuse to promise results in 2 weeks: those who do optimise your expectations, not your funnel.
My market mixes digital and field. Does your approach apply?+
Yes, and it is an angle I work on specifically for African markets: a system where digital coexists with physical channels (distributors, events, structured word-of-mouth). The measurement and arbitration logic stays the same; only the sensors change.
Let's talk about your project
30 minutes to understand your context and tell you honestly whether I can help.